Benefits:

401(k)
401(k) matching
Bonus based on performance
Company parties
Competitive salary
Dental insurance
Free food & snacks
Health insurance
Opportunity for advancement
Paid time off
Training & development
Vision insurance

About Us

We are a global leader in 100% human hair wigs, serving retail and wholesale customers in over 30 countries. As we continue to expand our digital commerce and livestream business, we are looking for a proactive and results-driven Live Stream Operations Specialist to help drive the success of our TikTok LIVE business.

This role is ideal for someone with experience in livestream operations, social commerce, or digital marketing who enjoys analyzing performance, improving sales, and working closely with content creators.

Job Summary

The Live Stream Operations Specialist is responsible for planning, executing, and optimizing daily livestream operations to maximize viewer engagement and sales performance. You will work closely with Live Stream Hosts, content creators, marketing, and management to improve livestream quality, increase conversion rates, and support business growth.

The ideal candidate has strong organizational skills, understands social media and e-commerce trends, and thrives in a fast-paced environment.

Responsibilities

Plan, coordinate, and execute daily livestream operations
Support and coach Live Stream Hosts before and during broadcasts
Monitor livestream performance, including GMV, viewer retention, conversion rate, engagement, and traffic sources
Analyze livestream data and identify opportunities to improve sales performance
Coordinate livestream schedules, promotional campaigns, and product launches
Work closely with marketing and content teams to develop livestream strategies
Troubleshoot operational issues during livestreams and ensure smooth execution
Monitor competitor livestreams and industry trends to identify best practices
Assist with training new Live Stream Operators and Hosts
Prepare weekly and monthly performance reports for management
Continuously recommend process improvements to increase operational efficiency and sales

Qualifications

Fluent in both Chinese and English (required)
1–3 years of experience in livestream operations, TikTok Shop, e-commerce, digital marketing, or related fields
Strong analytical skills with the ability to interpret sales and performance metrics
Excellent communication and organizational skills
Ability to manage multiple projects in a fast-paced environment
Experience with TikTok LIVE, TikTok Shop, or other social commerce platforms is preferred
Self-motivated with a strong sense of ownership and accountability
Proficient in Microsoft Excel or Google Sheets

Preferred Qualifications

Experience supporting livestream sales teams
Knowledge of TikTok Shop operations and promotional tools
Experience working with creators or influencers
Familiarity with social media analytics platforms

Growth Opportunities

Opportunity to advance into Senior Live Stream Operations Specialist or Live Stream Operations Manager
Develop expertise in social commerce strategy and e-commerce operations
Work directly with leadership to influence livestream strategy
Grow with a rapidly expanding global brand

Perks

Competitive compensation based on experience
Career development opportunities
Collaborative and creative work environment
Employee discounts on products
Opportunity to work with a fast-growing international brand

Pay: $25.00–$30.00 per hour DOE

Performance Bonus: Opportunity to earn additional incentive-based bonuses based on livestream sales performance, operational efficiency, achievement of key performance metrics, and overall business needs.

Work Location: Artesia, CA

Live Stream Operations Specialist - Bilingual Chinese